Today, LOCKN’ Festival announced their “Super VIP” lineup and, as usual, it’s pretty damn exciting. The Super VIP sets are extremely intimate, exclusive performances held during the festival that are open only to those with Super VIP passes (which also get you access to special viewing areas for Main Stage shows, a separate campground, air-conditioned bathrooms and showers, catered meals, and more). LOCKN’s Super VIP program offers a fortunate few the opportunity for once-in-a-lifetime experiences–the chance to see huge artists up-close-and-personal, on a small stage, in a small crowd, tucked away alongside tens of thousands of GA attendees.The announcement press release describes the LOCKN’ Super VIP sets as “a culmination of creativity, inspiration, and imaginative collaboration.” This is no exaggeration. On Friday, August 25th, Keller Williams & Friends will play the Super VIP stage. Sunday will see Jorma Kaukonen play a solo performance, and Friday and Saturday late-night, Super VIPs will be able to enjoy dance parties with DJ Logic. But the clear highlight of the LOCKN’ Super VIP schedule is “A Very Special Hour w/ Phil Lesh & Bob Weir on Saturday, August 26th.The two founding Grateful Dead members will also be performing an exciting set for the main festival crowd with the Terrapin Family Band (a one-time tribute to the Dead’s seminal 1977 album Terrapin Station), so the LOCKN’ masses will surely get their fair share of Phil and Bobby. And, of course, LOCKN’ is one of the year’s biggest festivals for a reason: With a ridiculous schedule of some of the best artists in the scene (that Thursday String Cheese > Umphrey’s > String Cheese > Umphrey’s > Biscuits lineup is almost too good to be true) and a host of other exciting artists and collaborations on the docket (Gov’t Mule, Joe Russo’s Almost Dead, Widespread Panic, John Butler Trio, Greensky Bluegrass, Pigeons Playing Ping Pong, moe., The Marcus King Band, etc.), nobody is getting shorted on incredible music at this event. It’s a slam dunk.But the fact remains that on LOCKN’ Saturday, Phil Lesh & Bob Weir will play together on a piece of land that’s simultaneously occupied with thousands upon thousands of people who gladly would travel halfway across the world–let alone hike across Infinity Downs Farm–to see these two guys play together, and that majority won’t see the performance. It’s a topic on which people tend to have strong and differing opinions.That’s an inherent part of the increasingly prevalent market for high-end, super VIP, exclusive perks at music festivals. To provide an incredible, singular experience for some you have to, by definition, exclude the many. And that makes sense. Exclusive access is a marketable commodity. We’ve started to see it everywhere to varying degrees, and a few new events have even popped up that cater exclusively to the exclusive crowd charging outrageous sums to “party like rock stars.”They’ve been decidedly hit-or-miss. Last year’s inaugural Desert Trip capitalized successfully on the high-end live music market, selling tickets that ranged from roughly $450 – upwards of $1700 for 3-day tickets. Fans shelled out, and the event was a success, because the event lived up to the high-end experience it offered, with a ridiculous lineup of a generation’s greatest artists, amenities, and curated experiences that matched the ticket prices.But we’ve also seen the pay-to-play model backfire in disastrous fashion. Last weekend’s royally botched Fyre Festival sold extravagantly priced tickets to a purportedly extravagant event, but when attendees arrived at the event’s island locale they were met with no accommodations, lack of water and sewage systems, partially built infrastructure, feral dogs, and other general chaos. All flights to and from the island were cancelled. The event was cancelled before it started, and the organizers had been promptly hit with a $100M class action suit by Monday morning.Whether or not you like it, we live in a free economy, and any business in any industry in this country is driven by the golden rule: supply and demand. As long as the market for exclusive experiences exists, there will always be a vast majority that gets excluded–the proverbial “Phil-and-Bobby-are-playing-right-behind-that-fence-right-there-and-you’re-not-allowed-in,” if you will. And people will always have strong and differing opinions on the matter: “Pay-to-play” vs. “Equality for all.” Just watch…Whatever your thoughts on the high-end live music market, we’ll be in Arrington, VA from August 24th – 27th to join in one of the best parties of the summer. And if you’re heading to LOCKN’ but you’re not Super VIP–don’t fret, friend. We guarantee you’ll see more great music than you know what to do with that weekend. Enjoy it!For more information on LOCKN’, or to purchase tickets, head to the festival’s website. [Cover photo via Getty Images]
During the days leading up to graduation, Senior Week offered members of the class of 2016 one more chance to celebrate and come together through several different events.Senior Week committee head Sarah Price said her experience working Senior Week as a junior last year equipped her with the skills and knowledge necessary to plan this year’s agenda.“I know that a lot of different people were talking to the senior class officers and I was, I think, one of the few people who had gone through it last year, so it gave me a lot of good insight into what I wanted to improve, change upon or even keep the same,” she said.While Senior Class Council (SCC) was included throughout the planning process, SCC vice president Shannon Montague said she gives full credit to Price and her committee for organizing a fun week of events.“Sarah has done an absolutely incredible job with Senior Week — we couldn’t have asked for a better person,” Montague said. “We pretty much trusted her with everything, and she always kept us in the loop.”Online ticket sales were a new change to the week this year, Senior Week committee member senior Ted Cogan said, and allowed more students the opportunity to secure tickets to popular events. In past years, seniors had to purchase tickets in person, but this year all ticket sales were coordinated through Student Shop ND, an online platform for student group sales and donations.Another new addition to Senior Week was Domerfest 2.0, a recreation of the class of 2016’s freshman year Domerfest, Price said.“Basically, we are doing exactly what you think it is. It is Domerfest all over again in Stepan Center, just like we had it when I was a freshman,” Price said in an interview before Senior Week started. “That’s one thing that I’m really actually proud of, and I think it’s going to be a ton of fun. It’s really ridiculous now, what we have going on for it, but there’s going to be just basically unlimited ice cream, donuts and coffee, Chick-fil-A, pizza, six-foot beach balls and glow sticks, so it’s just going to be crazy — it’s going to be a fun night.”Price said Domerfest 2.0 garnered a surprisingly strong response from the senior class, with about 1,300 people attendees. Additionally, the service project was a popular event, Cogan said, and came as a pleasant surprise to the committee.“We sold out of the service event really quickly,” he said. “It’s kind of cool that people made it their mission to say they want to do service on this week that’s really supposed to be about us. … We’ve been urging people to find other ways to do that because, even though the Senior Week committee can’t provide it, anyone can reach out to all those different organizations.”Price said each senior class has its own vision of Senior Week, which this year’s committee has taken into account while preparing for the week.“We put a lot of time and a lot of hard work into all of [the events], so I’m just looking forward to seeing all the seniors show up to all of them and just enjoy,” she said in an interview before the events. “It’s supposed to be a fun week — each event we’ve taken a lot of time and care with, so we’re really making sure that the day of, everyone is getting what they want.”The senior class’s engagement in Senior Week is indicative of the spirit of the class of 2016, Cogan said.“I think we’ve been very pleased at how well our class has engaged in it,” he said. “On certain events we were worried about numbers. … But I think we’re kind of one of those classes that just says, ‘Everyone’s going to Finni’s on Monday night to see standup,’ or ‘Everyone’s going to Corby’s for this one thing,’ and I think that very much shows in our Senior Week attendance.”Price said one of the highlights of Senior Week will be the annual Commencement Ball on Wednesday night.“I think I’m probably most excited for the Commencement Ball, to experience that with my own friends as a senior,” Price said. “Last year, I was there as a junior and I had a blast working it, so I’m excited to actually attend it in my own right.”Cogan said in an interview before the week that he thinks the class Grotto trip, the final event of Senior Week, will be a fitting end to the week.“[I’m excited for] the Grotto, actually,” he said. “It’s the last event of the whole thing, and I think … after all this hectic craziness of Senior Week and the fun exhausting stuff, that’ll be really nice for everyone to come together and just kind of be with each other for one last sentimental, reverent time.”Aside from the events she and the committee planned, Price said Senior Week serves as an opportunity for members of the class of 2016 to connect one last time without any distractions.“I think it’s a culmination of our four years, and at this point I think a lot of us are just really excited to have that last week on campus without any class, without any tests or papers due and just really be able to enjoy everyone around you and catch up with people that you may not have seen even for a couple of years,” she said. “I think there’s definitely going to be a lot of tears shed, but happy tears.”Montague said she appreciates members of the senior class having a chance to celebrate with each other one last time before graduating.“Yes, I’m going to miss everyone, but the fact that we get to celebrate this entire week with the campus all to ourselves is such an incredible opportunity,” Montague said. “I wouldn’t want to spend my last days on campus with anyone else.”Tags: Commencement 2016, Domerfest 2.0, Graduation, Senior Week
Submit StumbleUpon Related Articles Share Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Winamax maintains Granada CF sponsorship despite bleak Spanish outlook August 19, 2020 Share Carolyn Harris: Banning gambling sponsorships ‘one of the most obvious things to do’ July 14, 2020 La Liga has chosen to partner with Facebook, as Spain’s top flight football league seeks to significantly expand its profile within the Indian sub-continent.Beginning this weekend, La Liga will stream all season 2018/19 matches (total 380 matches) on Facebook’s social media platform, making its content available to audiences in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.Facebook will replace Sony Entertainment as lead Indian sub-continent broadcaster of La Liga matches.Sony is reported to have paid $32 million for its previous contract. As yet, La Liga and Facebook have chosen not to disclose partnership terms.Confirming the deal to Spanish media, La Liga’s Digital Director Alfredo Bermejo declared that the league had secured the most comprehensive ‘free-to-air’ partnership with Facebook, “opening up a potential audience of + 270 million viewers”.The partnership has caught the eye of tech and media analysts, who believe that Facebook may seek to further grow its presence within developing markets of Asia, South America and Africa, by acquiring sports media rights.The US social media giant’s sports content strategy is being led by former Eurosport Chief Executive Peter Hutton who joined the company in March 2018.