Apple Pay grows in popularity, users happy with platform

first_img 73SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Apple Pay continues to grow in usage and popularity, and users of the mobile wallet platform are overall happier with their experience than users of competing mobile payment providers.Recent data from 451 Research concludes 45 percent of smartphone owners who plan to use mobile payment apps over the next three months will opt for Apple Pay. This puts Apple Pay ahead of PayPal at 28 percent. Additionally, consumers agree Apple’s mobile payment app offers an attractive alternative to PayPal.The study of 4,168 consumers found 25 percent of smartphone owners are likely to use mobile payment apps in the next 90 days, and Apple Pay is their first choice. Of those 25 percent, 11 percent said they would be very likely to use a mobile payment app, while 14 percent said somewhat likely. Those using Apple’s iOS are more than twice as likely (34 percent) to use mobile payment apps compared to Android (16 percent), BlackBerry (13 percent), Samsung (8 percent) or Windows Phone (5 percent) users. Of course, this research was conducted before the release of Android Pay and Samsung Pay, which makes one wonder how that announcement may change consumer predictions about how they plan to use mobile payments and within which wallets.Apple Pay users are also the happiest with their mobile payments, with 66 percent of those who have used Apple Pay saying they’re very satisfied with the service compared with 45 percent for PayPal. continue reading »last_img

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