2. adds keywords associated with the site
you can try to put the address of the landing page in the keyword query tool, and shlf1314 will provide the keyword recommendations you should use on the web page.
if you are using a broad keyword strategy, you can now try to match exact words or phrases. This will also effectively reduce advertising costs.
in China, the most familiar PPC advertising is shlf1314 AdWords, it has become one of the main means of network marketing for many enterprises. However, some companies find that the cost of shlf1314 AdWords accounts has not decreased, but enquiries have been decreasing. Or the cost has increased, but the inquiry has not increased. What is going on? – to introduce you five tips to help you get out of the mud Bog:
4. try another keyword tool,
5. lowered or raised bid
in this case, you can try using another keyword to study tools that will help you select the appropriate keywords.
your ads don’t have to be in the first place. Sometimes it’s good to be in third, fourth place, and you can pay quite a bit of click cost. Sometimes you can raise your bid for some words and lower your bid for other words. The most significant effect of this is to reduce the cost of advertising. Of course, higher quality scores also help us to stay in the front with less expense.
1. add non popular keywords
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uses the shlf1314 keyword tool to find potentially unpopular keywords. Many companies will have the experience of constantly adjusting the hot keywords in advertising, but enquiries have not changed significantly. This advice tells you to try to add some non – popular keywords. Often these words are huge. What do you see as a result?.
3. tries to use a different matching scheme,
even search engine advertising management experts also need to constantly adjust methods and optimization strategies in advertising activities. The difficulties you face are not alone, nor are you isolated. Competitive ranking requires a certain amount of time and effort. Well managed, will bring efficient results for enterprises. On the other hand, paid search requires excellent control, otherwise it can be a great waste.