analysis of competitors is an important part of business competition. This is also true for practitioners of e-commerce. As a platform for e-commerce business, competitors website, of course, also needs to focus on analysis.
then, how do you analyze the competitors’ websites? Here’s a little bit of my experience. Some of the tools may not be accurate, and if you have any questions, please criticize me!
one, look at the hardware
1. queries the competitor’s domain name
can be found through network etc.. However, sometimes the competitor’s domain name registrant and registered company may not be me for some reason, but you can search for the relevant keywords and take a look at it.
2. check your opponent’s server
in general, an independent server is a symbol of strength. (assuming, of course, who does not mean that)
looks at the server of the competitor, first query the server’s IP address through the domain name. There are many tools on the network that can be checked out. Search for domain name corresponding IP queries on BAIDU". Sites with similar functionality, such as: http://s.linkwan.com/gb/broadmeter/VisitorInfo/QureyIP.asp. Knowing the IP address of the competitor’s website, you can know the location of the server and the number of sites on the server. You can find similar tools on the BAIDU search for server site number queries. If the number of sites on a server is large, it means a virtual server and vice versa. Some competitors have a lot of domain name, may be used to do auxiliary station or link station, may at the same time on a server, this tool may also know the name of competitors. For example, the other has a.COM and a.CN domain, perhaps the key is A1, the key is A2, but is only known as the.COM website for the.CN website does not understand, may not know other business competitors. (PS: it seems that the link on the web site of the same server is considered invalid and does not pass the weight.
two, look at the code
1. study the home page of the web site’s source file to view your opponent’s keyword settings.
for competitors web site, first of all to analyze the home page, followed by analysis of two pages, followed by analogy.
click on the browser’s page to view the source file. Create a notepad, where you can see your opponent’s keyword settings.
, the title of the general homepage, is the main business of this website, and the importance of title is high, if it’s a sentence here, but in this sentence…