Software Developer Targets Publishers with Platform for SelfSelecting Content

first_imgA digital publisher is using a software platform it developed to create publications on-demand similar to Time Inc.’s Mine project, but is completely digital and more targeted.Sequence Partners‘ Sequence Micro Addressable Readership Targeting system allows readers to select information from a publication’s library of content for personal delivery in either printed or e-mailed PDF format. According to Sequence founding partner Charles Benaiah, the SMART platform conversely allows publishers to align advertising to editorial and audience, and then to monetize that content.“SMART also removes wasted audience vis-à-vis advertisers from the circulation to reduce production and postage expenditures,” Benaiah told FOLIO:. “Publishers can charge premium CPMs and reduce costs to increase margin.”Sequence began developing the proprietary SMART software in May 2008 and rolled out the 1.0 version in January 2009. The firm launched the 2.0 version this fall, which is ready for third party publishing licenses. How It WorksBenaiah said SMART isn’t based on “off-the-shelf technology.” The data-driven service aligns editorial, reader interests and advertising by creating a database of keywords/names/topics that, when entered by a user (triggers the insertion of relevant advertising) Advertisers can pre-select content for which they decide their product sponsorship is most relevant.  “Our development team spent 1-1/2 years building and it contains many thousands of lines of code,” he said. “The software program concurrently collects user/reader information and statistics, not least of which is a real-time feature that allows advertisers to see who has ordered content in which its ad was inserted and, based on a per-unit price of $X per user (mailed or PDF), the advertiser can know precisely how much of its allocated budget has been exhausted at any given time—much like a pre-paid calling card.”Licensees can then decide whether to continue publishing a traditional publication or switch completely to the SMART system. (Publishers using SMART can continue to produce original content.) Sequence initially launched SMART in the pharmaceutical vertical with clients including companies like Novartis and the Journal of Medicine, which transitioned to the 1.0 version of the system in early 2009. Most recently, U.S. Healthcare Communications moved its two medical journals—The American Journal of Hematology/Oncology and Oncology Nursing News—to the SMART system. According to David Meir, managing director of U.S. Healthcare Communications owner Gladstone Capital Corporation, “conventional, linear publishing is no longer the best approach for AJHO and OHN” and that its readers and advertisers “will each benefit” from SMART’s content selection and distribution capabilities.Branching Out to Other MarketsBenaiah said Sequence is in discussions with several other traditional publishers—mostly trade, although SMART also has a consumer publication application. It also has been working with non-traditional publishers like trade organizations and universities that “see SMART 2.0 as a way to enhance marketing and communications to their constituencies,” he said. “By customizing and targeting, we can vastly improve the quality and relevance of a publication for most clients. And by having advertising pre-sold and ready for insertion, as applicable, to specific individuals or linked to specific content, the books go out at a guaranteed profit.”While he declined to offer specific dollar amounts, Benaiah said larger publishers pay for and is granted a license to the SMART software, which is delivered and supported on its server. Smaller publishers have the option of turning over operations on an outsourced, turnkey basis hosted by Sequence. That revenue model, according to Benaiah, includes a profit-sharing element in addition to the licensing fee.last_img read more

Indonesia votes in its biggestever election

first_imgA man casts his ballot at a pooling center during the presidential election in Kuta on Indonesia`s resort island of Bali on 17 April 2019. Indonesia kicked off one of the world`s biggest one-day elections, pitting president Joko Widodo against ex-general Prabowo Subianto in a race to lead the Muslim-majority nation. Photo: AFPIndonesia kicked off one of the world’s biggest one-day elections Wednesday, pitting president Joko Widodo against ex-general Prabowo Subianto in a race to lead the Muslim-majority nation.More than 190 million Indonesians are set to cast a ballot as polls opened shortly after 7:00am local time (2200 GMT Tuesday) in restive Papua. The vote is slated to end at 1:00pm (0600 GMT) in Sumatra at the other end of the volcano-dotted archipelago.Some voters went to their local mosque before casting ballots, as the daily call to prayer sounded across a nation that is nearly 90 percent Muslim.A record 245,000 candidates are running for public office, from the presidency and parliamentary seats to local positions — the first time all are being held on the same day.Opinion polls show Widodo, 57, is a clear favourite — but he faces a tough challenge from Subianto, 67, who has leaned on a fiery nationalist ticket and warned he will challenge the results over voter-list irregularities if he loses.Subianto narrowly lost to Widodo in 2014 elections, and unsuccessfully challenged those results.Voters will flock to more than 800,000 polling stations where they’ll punch holes in ballots — to make clear their candidate choice — and then dip a finger in Muslim-approved halal ink, a measure to prevent double-voting in a graft-riddled country where ballot-buying is rife.The polls present a huge logistical challenge in a country stretching 4,800 kilometres across more than 17,000 islands with a population of more than 260 million, including hundreds of ethnic groups and languages.Officials were moving cardboard ballot boxes by motorbikes, boats and planes — as well as elephants and horses — to reach mountaintop villages and communities deep in the jungle.A series of so-called “quick counts” are expected to give a reliable indication of the presidential winner later Wednesday. Official results are not expected until May.’Indonesia First’The poll has been punctuated by bitter mudslinging and a slew of fake news online that threatens to sway millions of undecided voters.Widodo has campaigned on his ambitious drive to build much-needed roads, airports and other infrastructure across Southeast Asia’s largest economy.But his rights record has been criticised owing to an uptick in discriminatory attacks on religious and other minorities, including a small LGBT community, as Islamic hardliners become more vocal in public life.His choice of conservative cleric Ma’ruf Amin as his running mate has also raised fears about the future of Indonesia’s reputation for moderate Islam.Raised in a bamboo shack in a riverside slum, the soft-spoken Widodo stands in stark contrast to Subianto, whose strongman image is underscored by a penchant for slamming lecterns as he accuses Jakarta of selling the country off to foreign interests.Subianto — joined by running mate Sandiaga Uno, a 49-year-old wealthy financier — has courted Islamic hardliners, promised a boost to military and defence spending and, taking a page from US president Donald Trump, vowed to put “Indonesia first” by reviewing billions of dollars in Chinese investment.Subianto’s long-held presidential ambitions have been dogged by strong ties to the Suharto dictatorship, which collapsed two decades ago, and a chequered past.He ordered the abduction of democracy activists as the authoritarian regime collapsed in 1998, and was accused of committing atrocities in East Timor.last_img

Rohingya repatriation anytime

first_imgBangladesh is now hosting over 1.1 million Rohingyas and most of them entered Bangladesh since 25 August, 2017 amid military-led crackdown in Rakhine state of Myanmar. UNB File PhotoForeign secretary M Shahidul Haque on Sunday said the repatriation of Rohingyas to their place of origin in Rakhine State will begin anytime mentioning that the issue is very much on the table, reports UNB. “It (repatriation) can start anytime. It’s a continuous process,” Haque said without giving any specific date when he was asked whether the repatriation of Rohingyas will begin on 22 August. The Red and Green Research, an initiative of journalists, organised the discussion titled ‘Rohingya Crisis: Way Forward’ at the auditorium of Bangladesh Institute of International and Strategic Studies (BIISS) in the city. Bangladesh is now hosting over 1.1 million Rohingyas and most of them entered Bangladesh since 25 August, 2017 amid military-led crackdown in Rakhine. The foreign secretary said the repatriation has always been one of the priority issues for Bangladesh as it is looking for a peaceful solution to the crisis. BIISS chairman Munshi Faiz Ahmad and former chairman of National Human Rights Commission Mizanur Rahman also spoke at the discussion. Red and Green Research director Shahidul Islam Chowdhury presented the keynote paper.last_img read more

Health Bill Vote Delayed In House In Setback To Trump Ryan

first_img Share Associated PressHouse Speaker Paul Ryan of Wis. walks to his office on Capitol Hill in Washington, Thursday, March 23, 2017, as he and the Republican leadership scramble for votes on their health care overhaul in the face of opposition from reluctant conservatives in the House Freedom Caucus. (AP Photo/J. Scott Applewhite)GOP House leaders delayed their planned vote Thursday on a long-promised bill to repeal and replace “Obamacare,” in a stinging setback for House Speaker Paul Ryan and President Donald Trump in their first major legislative test.The decision came after Trump, who ran as a master dealmaker, failed to reach agreement with a bloc of rebellious conservatives. Moderate-leaning Republican lawmakers were also bailing on the legislation, leaving it short of votes.The bill could still come to a vote in coming days, but canceling Thursday’s vote was a significant defeat. It came on the seven-year anniversary of President Barack Obama signing the Affordable Care Act, years that Republicans have devoted to promising repeal.Those promises helped them keep control of the House and Senate and win the White House, but now, at the moment of truth, they are falling short.“No deal,” House Freedom Caucus Chairman Mark Meadows, R-N.C., said after he and his group of more than two dozen rebellious conservatives met with Trump to try to get more concessions to reduce requirements on insurance companies.The Republican legislation would halt Obama’s tax penalties against people who don’t buy coverage and cut the federal-state Medicaid program for low earners, which the Obama statute had expanded.It would provide tax credits to help people pay medical bills, though generally skimpier than Obama’s statute provides. It also would allow insurers to charge older Americans more and repeal tax boosts the law imposed on high-income people and health industry companies.The measure would also block federal payments to Planned Parenthood for a year, another stumbling block for GOP moderates.In a danger sign for Republicans, a Quinnipiac University poll found that people disapprove of the GOP legislation by 56 percent to 17 percent, with 26 percent undecided. Trump’s handling of health care was viewed unfavorably by 6 in 10.The survey was conducted March 16 to 21 with a margin of sampling error of plus or minus 3 percentage points.GOP leaders had targeted Thursday for the climactic vote, in part because it marks the seventh anniversary of Obama’s signing the measure into law. With the House in recess awaiting the outcome of the White House meeting, C-SPAN aired video of that signing ceremony.House Minority Leader Nancy Pelosi, D-Calif., couldn’t resist a dig.“You may be a great negotiator,” she said of Trump. “Rookie’s error for bringing this up on a day when clearly you’re not ready.”In a count by The Associated Press, at least 30 Republicans said they opposed the bill, enough to defeat the measure. But the number was in constant flux amid the eleventh-hour lobbying.Including vacancies and expected absentees, the bill would be defeated if 23 Republicans join all Democrats in voting “no.”Obama declared in a statement that “America is stronger” because of the current law and Democrats must make sure “any changes will make our health care system better, not worse for hardworking Americans.” Trump tweeted to supporters, “Go with our plan! Call your Rep & let them know.”Tension has been building in advance of the critical vote, and a late-night meeting of moderate-leaning members in Speaker Ryan’s office Wednesday broke up without resolution.A key moderate who had been in the meeting, Rep. Charlie Dent of Pennsylvania, issued a statement saying he would be voting “no” on the health bill. “I believe this bill, in its current form, will lead to the loss of coverage and make insurance unaffordable for too many Americans,” said Dent, a leader of the Tuesday Group of moderate-leaning Republicans.Congressional leaders have increasingly put the onus on the president to close the deal, seemingly seeking to ensure that he takes ownership of the legislation — and with it, ownership of defeat if that is the outcome.Moderates were given pause by projections of 24 million Americans losing coverage in a decade and higher out-of-pocket costs for many low-income and older people, as predicted by the nonpartisan Congressional Budget Office.last_img read more

Lizard found to heat itself during mating season

first_img New framework sheds light on how, not if, climate change affects cold-blooded animals Explore further To find out if the lizards were somehow sequestering heat from sunlight during the day, the researchers withheld both food and sun from several of the lizards, but they remained warmer than their surroundings nonetheless—it might be, the research group suggests, because warmer bodies help both genders more successfully reproduce. They note that the rise in temperature became more pronounced as the lizards emerged from their burrows in the morning, prime mating time. Tegu lizards in a burrow. Credit: Glenn Tattersall One of the main differences between birds and mammals, and amphibians, reptiles and fish, is the ability to self-heat. Those that cannot are known as ectotherms, creatures that get their heat from the environment. Lizards fall into that category, but one species, the black and white tegu appears to be breaking the rules—the research team found that they cause their bodies to be from 4 to 10 C° warmer than the environment in which they are situated from approximately September to December—the mating season.As the researchers note, tegus tend to spend a lot of time in the sun during the day, warming their bodies. At night, they go into burrows where it is warmer than outside, but still, as the temperature in the burrow drops, so too does the body temperature of the lizards—but not so much during mating season. In addition to an increase in heat, the lizards also had an increased heart and breathing rate, which may offer a clue regarding how the supposedly cold-blooded creature is able to make itself warmer—a faster metabolism could explain the increase in heat, the team suggests, but so could a secreted hormone that forces tissue to work harder than normal, or organs that have a heat producing element. The researchers readily acknowledge that they do not know how the lizard heats itself, but plan to keep looking—finding the answer might help to better understand how warm-bloodedness developed in other organisms. A thermal image of a tegu lizard taken at 6 a.m. inside its burrow. Credit: Glenn J. Tattersall (Phys.org)—A species of lizard, the Argentinean black and white tegu (Salvator merianae), has been discovered by a combined team of researchers from Brazil and Canada, to cause its internal body temperature to rise over the course of several months, during mating season. In their paper published in the journal Science Advances, the team describes their study of captive tegu, what they found regarding body temperature and offer some ideas on how the cold blooded reptile manages to heat itself. More information: G. J. Tattersall et al. Seasonal reproductive endothermy in tegu lizards, Science Advances (2016). DOI: 10.1126/sciadv.1500951AbstractWith some notable exceptions, small ectothermic vertebrates are incapable of endogenously sustaining a body temperature substantially above ambient temperature. This view was challenged by our observations of nighttime body temperatures sustained well above ambient (up to 10°C) during the reproductive season in tegu lizards (~2 kg). This led us to hypothesize that tegus have an enhanced capacity to augment heat production and heat conservation. Increased metabolic rates and decreased thermal conductance are the same mechanisms involved in body temperature regulation in those vertebrates traditionally acknowledged as “true endotherms”: the birds and mammals. The appreciation that a modern ectotherm the size of the earliest mammals can sustain an elevated body temperature through metabolic rates approaching that of endotherms enlightens the debate over endothermy origins, providing support for the parental care model of endothermy, but not for the assimilation capacity model of endothermy. It also indicates that, contrary to prevailing notions, ectotherms can engage in facultative endothermy, providing a physiological analog in the evolutionary transition to true endothermy. Journal information: Science Advances © 2016 Phys.org This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: Lizard found to heat itself during mating season (2016, January 25) retrieved 18 August 2019 from https://phys.org/news/2016-01-lizard-season.html A basking tegu lizard. Credit: Glenn Tattersalllast_img read more

Indoor pollution more harmful Research

first_imgAs the world gets prepared to build smart cities, new research led by an Indian-origin scientist has highlighted the dangerous effects of indoor pollution on human health and has called for policies to ensure closer monitoring of air quality.According to Prashant Kumar from the University of Surrey, the research offers insight into “Sick Building Syndrome” and how new smart cities could help combat air quality issues.“When we think of the term “air pollution”, we tend to think of car exhausts or factory fumes expelling grey smoke. However, there are actually various sources of pollution that have a negative effect on air quality, many of which are found inside our homes and offices. From cooking residue to paints, varnishes and fungal spores the air we breathe indoors is often more polluted than that outside,” explained Kumar. Also Read – ‘Playing Jojo was emotionally exhausting’In 2012, indoor air pollution was linked to 4.3 million deaths globally, compared with 3.7 million for outdoor air pollution. Urban dwellers typically spend 90 per cent of their time indoors and this has been linked to ‘Sick Building Syndrome’ where people exhibit a range of ill-health effects related to breathing indoor air.“It is essential that we are able to effectively monitor indoor air pollution so that we can better understand when and where levels are worst, and in turn offer solutions to make our air healthier,” added Kumar in the journal Science of the Total Environment. Also Read – Leslie doing new comedy special with Netflix“Our work looks at the use of small, low-energy monitoring sensors that would be able to gather real-time data and tell families or workers when levels of pollutants are too high,” he continued.With this research, we are calling for greater importance to be placed on ensuring buildings are built with indoor pollution monitoring in mind. As we enter the age of smart cities this is one way in which technology will actively benefit health, the authors noted. A collaborative effort of European, Australian and British researchers led by the University of Surrey, the study assesses the harmful effects of indoor pollution in order to make recommendations on how best to monitor and negate these outcomes.In another paper published earlier in the journal Environmental Pollution, Kumar and PhD student Anju Goel also found that outdoor air pollution was at a high where buildings were located at traffic intersections.Even where there was low traffic volume, traffic intersections with densely built up surroundings showed twice the concentration than at open junctions.Exposure to these concentrations showed that ground floor dwellings in these areas were exposed to twice as many harmful particles. “This has important implications for town planning and we should consider whether we really want schools, offices or hospitals to be built within these environments,” Kumar noted.last_img read more